AI has undoubtedly changed, and will continue to evolve how we all research and buy products. It can scan thousands of reviews in seconds, identify patterns, compare specs, and even predict purchasing behavior. But for all of its speed and scale, AI has a hard limit, lived experience.

As I look toward 2026, I’m energized by what’s ahead and grateful for the path that’s brought me here. This coming year marks a deliberate shift; expanding my work with brands on a freelance level while launching a new outdoor adventure consulting venture built around experience, execution, and authenticity.